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Tito’s Faces Another Lawsuit

03-Oct-2014

Tito’s Handmade Vodka owner Fifth Generation Inc., which is currently being sued in a California court over its claim that the brand is “Handmade,” is now facing a similar lawsuit in Florida. In recent days, plaintiffs Shalinus Pye and Raisha Licht—both consumers who claim to have previously purchased Tito’s—filed a class action suit in the U.S. District Court for the Northern District of Florida in Tallahassee.

The Florida lawsuit alleges that “through unlawful, deceptive and unfair trade practices, and false advertising and marketing, defendants manufactured, marketed, and/or sold their ‘handmade’ vodka to consumers with the false representation that the Vodka was ‘handmade’ when, in actuality, the vodka is made via a highly-mechanized process, which is devoid of human hands.”

Similar claims were made in the California lawsuit. Fifth Generation owner Tito Beveridge said he would vigorously contest that suit. “All of our labels have gone through the approval process of the Department of the Treasury’s Alcohol and Tobacco Tax and Trade Bureau (TTB),” says Beveridge. “After sending a field agent to Austin to review our processes, the TTB has approved our use of ‘Handmade’ on our label. We think our pot still batch distillation process is one of the key things that differentiates us from a great majority of other vodkas. We disagree with these claims and will defend ourselves against this misguided attack.” – Shanken Daily


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