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Diageo settled its legal dispute with New York City’s Explorers Club

23-Sep-2014

Diageo has settled its legal dispute with New York City’s Explorers Club, which had sued in 2012 to prevent the drinks giant from using the club’s name on a special edition of Johnnie Walker Scotch whisky. Under a new global sponsorship and licensing agreement, the terms of which weren’t disclosed, the Scotch brand will become a corporate sponsor of the historic club, which will serve as inspiration for the Johnnie Walker Explorers’ Club Collection going forward. In August, a New York state judge had barred Diageo from using The Explorers Club moniker on the special Johnnie Walker range, which retails at $43-$159 a liter. – Shanken News Daily


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