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Argument is set for April 21, 2014 in Pom Wonderful LLC v. The Coca-Cola Co.

14-Feb-2014

Argument is set for April 21, 2014 in Pom Wonderful LLC v. The Coca-Cola Co., a case which could have implications for the beverage alcohol industry.  For instance, if the Court finds that a false advertising claim cannot be brought under the Lanham Act against a label that has been approved by the FDA, it raises the question whether this rule will apply to beverage alcohol labels that have been approved by the TTB.


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